Fox + Flora is a Kickstarter campaign for an enamel pin. In addition to the actual pin design, I produced both the written and graphic material for the campaign, including product descriptions, mockups, social media announcements, and backer rewards.
While designing the pin itself, I had to take into account final size, minimum line weights, a limited color palette, and the color of the metal that would be the base for the pin. In the end, I was able to achieve a design that captured my original vision while still meeting the requirements of the final product.
After designing the pin, I developed the informational graphics that tell potential backers what they really want to know: what they get out of supporting Fox + Flora.
During the lead-up to launch day, I also produced social media material to generate interest in the campaign. The result was a very strong first day in which the campaign reached more than half of its funding goal.
My favorite part of working on this campaign was creating the product mockups. I had a lot of fun figuring out how to mimic real-life materials. Using a combination of Photoshop layer effects and photos of real materials, I created convincing simulations of the enamel pin and acrylic charm.
As of now, Fox + Flora is still underway. It reached its funding goal within the first week, and is now looking at stretch goals. If the campaign reaches these additional goals, backers will receive additional rewards, the first of which include a signed postcard print and an acrylic charm.