![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/9374b31435911198952ff15ba48af56b87a2d227be59cd9b4345f6bc3cc38106fb454a3e2db8d5e6_rw_1920.png?h=edffbd7ff825a0374712b3d09d4f4151)
For this project, we were asked to design a method for eliminating private motor vehicles to protect the environment. My team focused on influencing public opinion rather than speculating on new technology.
![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/910dae5a270e5c348c8148ed3c42255bff3723d899f3abb4f3cf776fba45eb22e2b8f69607d1e717_rw_3840.png?h=4d24caebcef8505957ab7cd484a9e352)
I developed these posters with a very positive, light-hearted feel. Studies have shown that scare tactics have limited success, so we decided to make this ad campaign friendly and encouraging. I paired soft, fresh colors with positive calls to action.
![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/e46ab47d9b91c3c080f40235891eeac84aa30fb75d676f3251bcb4c548c25fb4867dc1f22602046c_rw_1920.png?h=0fe4667a7bc8b55c49d1b654a7b48be7)