![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/c24f55f6-51fb-452d-ab50-3230528a8119_rw_1920.jpg?h=047dd2f3252e9a1caf24c0195b849dd2)
Witchcraft & Starlight is my second Kickstarter campaign, and like my first, it well exceeded the funding goal. The campaign was fully funded in just under 48 hours, and collected a total of $5953.
![pin designs](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/7c6df01f-3538-4038-8880-f52145a3588d_rw_1920.jpg?h=82a214109a9d6e9200ca19ba432c2999)
pin designs
![sticker designs](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/1f549dba-9628-47b6-a73a-124a45a3b9c3_rw_1920.jpg?h=e54f36e963b9ba44e471eddb233496bd)
sticker designs
I planned my campaign for an October launch and came up with an appropriate theme for my pins, then worked up from there. I started with the Starlight Elixir design, keeping the spooky element subtle. I then established my color scheme: various shades of warm blues with a grey accent.
I also designed a simple, elegant border with a slight Art Deco flair to use on the backing card and the Tiers graphic. For the backing card, I used the border in combination with my feather logo, giving them both a crystalline effect to echo the background.
![rewards graphic](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/da177402-5df1-4fe0-a429-7f2f0c8e91fb_rw_600.jpg?h=b78496b5e3a5a465659d0de21f16f170)
rewards graphic
![backing card](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/8f78d0eb-b9f6-4b16-b3cd-18c59f85ba9c_rw_1920.jpg?h=16d87dd42d380f59da86c011c8172c99)
backing card
![tiers graphic](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/36350400-57e0-4f5e-9e04-7e76a550113e_rw_600.jpg?h=f0a466d874ee0984f8145a4d5bcebab2)
tiers graphic
For the graphics, I used photo resources with lots of subtle texture and a mysterious quality. I chose a sharp, pointed serif for my main typeface, and used a narrower, rounded typewriter serif for my secondary typeface.
![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/e8b10c71-1702-419f-a670-e0d897f0da4f_rw_3840.jpg?h=f51c65b92219b4f95a97cdeb1e461c17)
![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/1ae42b0e-3d3a-408a-b974-50eac1a14ed1_rw_1200.jpg?h=1e3beff7dd56775be7ce2f2fdf7542b5)
![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/ee321734-2396-42ff-9729-6798192dfcdd_rw_1200.jpg?h=ea20bbf7472f736e89fd6b9b6f823212)
![](https://cdn.myportfolio.com/3dce0c2c92d01b762cd8989b393bce49/54add595-cf15-4640-b5b5-7e91e11a488d_rw_3840.jpg?h=4e327831ea3cd44b7f46b81622279977)
The Starlight Lantern design was originally released as a sticker design, but after receiving several comments expressing interest in an enamel pin version, I decided to make that one of the stretch goals. I set a total of three stretch goals, all of which were met.